Nigeria, UK Join Forces to Unlock Creative Economy Potential

Nigeria’s creative industry is set for a boost as the Nigerian Governors’ Forum (NGF), the National Council for Arts and Culture (NCAC), and the University for the Creative Arts (UCA), UK, formalised a partnership to expand opportunities in the sector.The NGF’s Director of Media and Strategic Communications, Mr. Yunusa Abdullahi, announced the development in a statement issued in Abuja on Saturday.He said the collaboration was sealed during the visit of Prof. Lyndsay Duthie, UCA’s Pro Vice Chancellor for Academic Partnerships and Industry Engagement, to the NGF Secretariat.Prof. Duthie, a seasoned media executive with extensive experience in the UK’s creative space, described Nigeria’s creative economy as a present-day driver of growth rather than a distant prospect.Drawing from her years of work with BBC, ITV, Channel 4, and Sky, she urged Nigeria to invest boldly in culture and creativity as catalysts for economic power.She also pointed out how countries have used art, film, and music to project influence, boost exports, and reshape global narratives.NCAC Director-General, Obi Asika, commended the NGF for prioritising the creative sector, stressing that the partnership would accelerate capacity-building and open new international opportunities.NGF Director-General, Dr. Abdulateef Shittu, described the collaboration as timely, noting that creativity is already a major force for job creation, innovation, and social inclusion.He affirmed the forum’s readiness to integrate creative enterprise into state-level development strategies.Shittu added that Nigeria’s creative talents were already commanding global attention but lacked the sustained investment and partnerships needed to scale impact.He said structured investment, skills development, and international collaboration would be key to unlocking the sector’s full potential.He further assured UCA of NGF’s readiness to foster knowledge exchange and talent growth.According to Shittu, working with internationally recognised institutions such as UCA would fast-track the growth of Nigeria’s cultural industries.He expressed optimism that the partnership would provide a foundation for empowering young people and deepening cultural links with the United Kingdom.The collaboration comes on the heels of Duthie’s keynote at NCAC’s culture and creative economy summit in Enugu, which highlighted how the UK’s £124.6 billion creative sector could serve as a model for Nigeria’s diversification agenda.

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