Nigerian broadcaster and media strategist Janine Anthony has joined Snap Inc. as a consultant to lead the company’s Creator Partnerships and Content Strategy in Africa.
Anthony announced the appointment in a LinkedIn post, noting that the new role builds on her experience scaling creator and content ecosystems during her tenure as Partnerships Lead for Sub-Saharan Africa at TikTok.
According to her, the role will involve supporting Snapchat’s strategic investment in Africa while strengthening growth opportunities for creators across the region.
The appointment marks another milestone in Anthony’s career, which spans sports broadcasting, digital media, and creator economy development. She gained wider recognition for her work in promoting African women’s football, including founding LadiesMarch, a pan-African digital network dedicated to women’s football, and producing the FIFA+ documentary series All Roads Lead Down Under ahead of the 2023 Women’s World Cup.
In 2019, Anthony made history as the first African woman to lead football commentary at the Africa Cup of Nations in Egypt while working with the BBC. She later contributed to the creation of the first all-female commentary team at the 2021 Women’s Africa Cup of Nations in Morocco, in collaboration with CAF and FIFA.
Her broadcasting career has included roles with Sky Sports, the Premier League, and DAZN. In 2025, she served as a matchday reporter at the FIFA Club World Cup for DAZN, covering major figures in global football.
Beyond broadcasting, Anthony has played a key role in shaping Africa’s digital sports and creator ecosystem. At TikTok, she helped establish Sports and Gaming as standalone content verticals, introduced monetisation frameworks, and supported initiatives aimed at increasing the visibility and earning potential of African creators.
She has also worked in sports technology and communications, including a role at PawaTech, where she contributed to initiatives focused on gender equity in sports rewards.
At Snap Inc., Anthony is expected to focus on expanding Snapchat’s creator ecosystem in Africa, supporting partnerships, content development, and regional growth strategies.
Her work has earned industry recognition, including being named among Africa’s 50 Most Influential Women in Sports for 2025 by the Africa Sports Ventures Group (ASVG), in recognition of her contributions to media, technology, and sports marketing.