A delegation of U.S.-based tourists has said immersive cultural experiences in Lagos are helping to change long-held global perceptions about Nigeria.
The visitors, part of a diaspora-focused tour organised by Goge Africa Travel Club, shared their views during a dinner held in their honour in Lagos.
The event was hosted by Goge Africa in collaboration with the Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, Idris Aregbe.
The tourists, drawn from diverse backgrounds but residing in the United States, spent several days exploring the city’s cultural landscape, including markets, museums, heritage sites and local cuisine.
Speaking on the initiative, the Chief Executive Officer of Goge Africa, Isaac Moses, said the tours were designed to give diaspora visitors authentic, first-hand exposure to Nigerian culture beyond what they hear abroad.
He explained that many participants often arrive with mixed expectations shaped by negative narratives but leave with a more balanced and positive understanding after engaging directly with the local environment.
Moses added that similar tours had been organised in the past, including one that brought visitors from Los Angeles to Lagos, where they were introduced to traditional institutions and cultural practices.
He, however, noted that some aspects of the tourism experience require improvement, particularly transportation infrastructure tailored to visitors.
Moses urged investors and transport operators to provide more comfortable and standardised tour buses comparable to those in other leading African tourism destinations.
Also speaking, Aregbe emphasised the importance of cultural tourism in promoting the state’s heritage and attracting international visitors.
Represented by the Director of the Lagos State Council for Arts and Culture, Idowu Johnson, he said the agency remained committed to preserving, promoting and documenting indigenous traditions.
He stressed that showcasing local culture helps dispel misconceptions that Lagos lacks a distinct heritage, noting that various communities across the state continue to uphold rich cultural traditions and festivals.
Aregbe added that increased tourist visits also contribute to economic growth, as visitors spend on accommodation, food, transportation and other services.
For some participants, the trip also served as a personal journey of rediscovery.
Karen Morris-Clarke, leader of the group and founder of Bella World of Travel, said she organised the visit after tracing her Nigerian roots through a DNA test.
She described the experience as both enlightening and emotional, noting that it offered a deeper connection to her heritage.
While acknowledging some logistical challenges, particularly transportation, she commended the warmth and hospitality of Nigerians and said the group felt safe throughout their stay.
She also pointed out that despite lingering negative stereotypes about Nigeria abroad, firsthand experiences like this can help reshape those narratives.
Food also played a central role in the cultural exchange.
Gbolabo Adebakin, popularly known as Chef Gibbs and convener of the Nigeria Food Summit, said cuisine remains a powerful tool for cultural promotion.
He explained that efforts are ongoing to reframe global perceptions of Nigerian food by highlighting its nutritional value, richness and communal nature.
Guests were treated to a variety of local dishes, cultural performances and cooking demonstrations, providing a well-rounded introduction to Nigeria’s vibrant cultural identity.
The visit highlighted how cultural tourism can strengthen global understanding while boosting Nigeria’s image and economic potential.